How it all began

Kyron Samuel Martin, born on November 3, 1991, in Brooklyn, NY, is a first-generation American with Caribbean roots. Growing up in Brooklyn, he was shaped by the vibrant mix of hip-hop, reggae, and R&B, as well as the iconic block parties that defined the borough. After moving to Texas, he adapted to a new way of life, developing a love for basslines, soul samples, and Southern culture. He attended Howard University, an HBCU, before transferring to a Texas community college. In DC, he met mentors and peers who broadened his perspective. Kyron later joined the Air Force, spending the past decade stationed in Korea, Japan, and Guam. Along the way, he built lifelong friendships, shared cultural influences, and embraced every opportunity to make his global experiences count.

“Kyron’s journey reflects resilience, cultural fusion, and a relentless pursuit of growth. From the streets of Brooklyn to the global stage, his story embodies the spirit of innovation and connection, much like the historic Silk Road—a bridge between worlds, cultures, and possibilities.”

Founder & CEO of Silk Road

Drip with a story

Every piece is inspired by the culture, icons, and travels that defined the 90’s

"The leather is sourced from environmentally friendly tanneries in Italy, France, and Turkey, where Rure is based and everything is assembled by hand."

"The leather is sourced from environmentally friendly tanneries in Italy, France, and Turkey, where Rure is based and everything is assembled by hand."